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Instagram began development in San Francisco when Kevin Systrom and Brazilian Michel "Mike" Krieger chose to focus their multi-featured HTML5 check-in project Burbn on mobile photography. The name "Instagram" is a portmanteau of "instant camera" and "telegram".

On March 5, 2010, Systrom closed a $500,000 seed funding round from Baseline Ventures and Andreessen Horowitz while working on Burbn.Josh Riedel joined the company as Community Manager. Shayne Sweeney joined in November 2010 as an engineer and Jessica Zollman was hired as a Community Evangelist in August 2011.

In January 2011, Instagram added to help users discover both photographs and each other. Instagram encourages users to make tags both specific and relevant, rather than tagging generic words like "photo" in order to make photographs stand out and to attract like-minded Instagrammers. In September, version 2.0 went live in the App Store . It included new and live filters, instant tilt–shift, high resolution photographs, optional borders, one click rotation and an updated icon.

On February 2, 2011, it was announced that Instagram had raised $7 million in Series A funding from a variety of investors, including Benchmark Capital, Jack Dorsey, Chris Sacca (through Capital fund), and Adam D'Angelo. The deal valued Instagram at around $25 million. and it was downloaded more than one million times in less than one day. That same week, Instagram raised $50 million from venture capitalists for a share of the company;…
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